All things in the world are constantly evolving, and the ceramic tile industry is no exception. Since the beginning of the second half of the year, based on summarizing the development characteristics of the ceramic tile industry, we have also discovered that

The overall development trend and trend direction of the tile industry in China in 2015 are analyzed as follows.

Diversified color and style, personalized demand

With the third technological innovation in the ceramic industry - the application of inkjet technology, people will explore the inspiration thinking mode. In addition to integrating the connotation of the product into the design, different emotional expressions will also be interpreted, and ceramic tiles of different colors and styles will be designed to meet the personalized needs of consumers in various aspects. From research and development, design, to production and tiling planning, there are a series of complex and orderly processes to ensure the quality of ceramic tile products.

Service specialization, building core competitiveness

The service level of the product directly affects the core competitiveness of the enterprise. The service level of ceramic tile enterprises ranges from product design, pre-sales consulting services, to professional after-sales services, all of which are specialized. From handling, consulting and decoration design, to decoration and tiling, enterprises have a complete enterprise service system and a professional service team to provide consumers with a complete set of services.

Breakthrough in Channel Competition

The product channels in the ceramic tile market are also undergoing changes. The new ceramic tile market continues to rise, and channel competition is becoming increasingly fierce; New marketing models are constantly developing, and online sales have become the new favorite of some enterprises and merchants. According to the in-depth research and development trend analysis report on China's ceramic tile industry from 2014 to 2020 released by the China Report Hall, many first-line ceramic tile brands have their own electronic stores on Taobao. In this era of intense channel changes, ceramic tile companies should see the direction clearly, clarify their thinking, adjust their channel strategies in a timely manner, and follow the pace of channel changes, so as not to be left too far behind by industry development.

Green Energy Saving

In the past decade, China's building and sanitary ceramics industry has been rapidly developing through extensive production methods. During this high-speed expansion, there are problems such as high energy consumption per unit of production, low efficiency, and high raw material consumption. In the current environment of severe energy conservation and emission reduction, and empty environmental pressure, China's building ceramics industry is facing development challenges such as worsening environmental degradation in some production areas, depletion of raw material resources, and high production costs.

These series of problems hidden behind the rapid development of the industry have attracted widespread attention and importance from the national government and various sectors of society. Especially at the end of last year, with the cooperation and formulation of our association for many years, the Ministry of Industry and Information Technology of China announced the "Entry Threshold for Building and Sanitary Ceramics Industry", which made clear regulations for building ceramic enterprises in terms of construction layout, scale, technology and equipment, quality management, energy conservation and consumption reduction, clean production, safety production and social responsibility. In addition, in the work deployment of our association, clean production, energy conservation and emission reduction, thinning and lightweighting of building ceramics, and the transformation of the entire industry are also the main themes of the industry's development this year.

Same industry, same interest. How to better achieve healthy and sustainable development in the ceramic industry requires not only standardized guidance from government departments, but also the joint efforts of industry colleagues. I believe that with the joint efforts of the government, associations, enterprises, media and other parties, our ceramic industry will definitely bid farewell to the extensive production mode and gradually achieve refined and green production.